Are Book Trailers Effective?

My blogger buddy Taureanw posted this a while back about book trailers. It’s a brilliant post and even more clever device to market books – had to share!

About Kimberly Packard

Kimberly Packard is an award-winning author of women’s fiction. She began visiting her spot on the shelves at libraries and bookstores at a young age, gazing between the Os and the Qs. Kimberly received a degree in journalism from the University of North Texas, and has worked in public relations and communications for nearly 20 years. When she isn’t writing, she can be found rollerblading, doing a poor imitation of yoga or curled up with a book. She resides in North Texas with her husband Colby, Oliver the cat and a 75-pound lap dog named Charlie. Her debut novel, Phoenix, was awarded as Best General Fiction of 2013 by the Texas Association of Authors.
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2 Responses to Are Book Trailers Effective?

  1. Joe Hefferon says:

    Kimberly. I have the same concerns as you in terms of return-on-investment, but 7500? Check out

    grand. – He is a friend of Peter Hollens –
    But Caleb told me something important to know for Indie authors. The big houses use trailers to promote books to wholesalers and without that built-in audience, it’s tough to get your trailer see. You have to sell thousands of books just to get your investment back. May not be worth it.
    Regards – joe

  2. Thanks, Joe! You know, I’m basing that on what I’ve paid to have videos produced for the day job, so maybe there is a way to keep the cost down for book trailers. But I agree, you’d have to sell a lot to see the ROI. Thanks so much for the thoughts and comment!

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